I Built It. Nobody Came.

A couple weeks ago, I talked to a potential customer who wanted an easier way to track progress for students with special needs at school. It was adjacent to what we'd already built at Invincible, but still a big leap, so I did what any good builder does: I spent my nights and weekends and built the damn thing.

I took it to a national school administrators' conference, convinced it was going to hit. And then… crickets. A few polite conversations, a couple of “interesting, send me something,” but I’ve been doing this long enough to recognize a dud.

It was demoralizing—and incredibly useful. In one week I learned what could’ve taken a year. And it got me thinking: how many other builders are in the same boat? You ship something you’re sure is awesome… and nobody cares.

If it’s not a hell yes, it’s a hell no.

The Builder Problem That Didn’t Go Away

Lovable and other AI app builders (Replit, v0, etc.) are changing the game. In a couple of days you can have not just a prototype, but something that looks and feels like a real product you could put in front of customers.

Building has never been easier. Building something useful is just as hard as it’s always been.

I’ve been a builder for most of my working life (I mean, my name is Bob…). Until a year ago, I worked closely with engineers, designers, and cross-functional teams to ship apps and tools we hoped people would love.

Before AI, that usually meant months or years of development before we got real feedback. We tried to shortcut it with prototypes, but there’s a gap between “click through this Figma” and “use this in your actual work.” The real insights only show up when a product hits the real world. A product only survives first contact.

The Real Bottleneck Isn’t Shipping

AI app builders let us skip months of wasted development. But they still don’t solve the most important problem: how do you get real users and grow?

Tens of thousands of new projects are spun up on Lovable every day. It’s never been easier to build; it’s never been harder to stand out.

If anything, we need to put as much energy into distribution and marketing as we do into building.

Growth: The Second Job No One Signed Up For

In fast-moving startups, demand usually comes from a mix of:

• A product that actually solves a painful problem
• A growth engine that runs experiments across channels to get it in front of the right people

There are a lot of ways to do that:

• Digital channels: search, social, retargeting, email
• Content: guides, playbooks, examples, templates
• Grassroots: communities, conferences, 1:1 outreach

But none of this is “free” for builders. It’s a whole second job.

When Google Becomes a Tuition Payment

If you’re a solo builder, building inside an agency, or the “AI person” inside a big company, you can learn all these channels. But you’re going to burn a ton of time, money, and energy figuring it out. And Google will happily take your ad budget while you learn expensive lessons.

The Idea: A Growth Stack for Vibe-Coded Apps

GetClicked exists to make that part easier. It’s meant to be the growth stack for vibe-coded apps: the layer that helps your Lovable (or v0, or Replit) project become something people can actually discover, click, and adopt.

Building This the Same Way You Build

We’re taking an experimental approach—shipping small, learning from real usage, and letting builders’ needs pull the roadmap instead of guessing.

Who I’m Really Building This For

If you’ve shipped something and it’s sitting there waiting for users, you’re who I’m building this for.

You bring the product.
Let GetClicked worry about making it easier to get clicked.